The process of establishing pension and insurance programs for businesses can be slow, complicated and not necessarily thrilling as a user. Storebrand decided to address this problem with innovation by creating the solution that has earned them a nomination for the UX Nordic Award 2023 – Storebrand Bedriftsveilederen. Through automation of a previously manual process and with the help of customer feedback Storebrand challenges the industry status quo with good results.The user-friendly solution has been proven to drastically reduce the time and effort related to the purchase of business pension and insurance programs.The teams’ commitment to implement user studies, willingness to challenge existing practices and attempt to encourage a behavioral change is – amongst other things – the reasoning behind them being named a finalist.
