Leading personalization initiatives that tailor products to individual customer needs
Şeyda Ülgen is a Principal Product Designer, leading personalization initiatives that tailor products to individual customer needs. With over a decade of experience, they've made significant contributions to global brands like IBM, Delivery Hero, and Zalando. They love giving back to the community by mentoring designers, speaking at events, and occasionally organizing them.
Passionate about generative AI and the opportunities it holds, Şeyda focuses on creating strategic products that drive impact for people, and organizations.