Lisa Gruber

Lisa Gruber is E-Commerce UX Lead at BMW. Although she initially studied linguistics, her true passion lies in project management, particularly in the online realm with a strong emphasis on user experience (UX).

With a diverse background that spans both agency and company perspectives, she brings a lot of insights to her role. She thrives on overarching, challenging topics that require coordination and synergy without losing sight of the bigger picture. She believes that enthusiasm is one of the most valuable characteristics in business. Recognizing the importance of employee motivation, including empowering them and addressing obstacles, is pivotal for project success in her view.