Casper Tofte

Casper is a UX designer at Salling Group Digital, specialised in the continuous improvement track and how to effectively gather data to support hypothesis’ on how to improve the customer flow. The success of each idea are measured through A/B tests, where he evaluates the potential of different design solutions based on how the unique metrics perform while taking into account the various touchpoints and how they affect the overall performance of the site.

The e-commerce scene is not new to Casper, as he has previously optimised platforms to support shop owners managing their webshop at DanDomain along with enterprise solutions at JYSK on a global scale.

‍