Arantxa Mendoza

Arantxa Mendoza is a seasoned Experience Design Strategist with over a decade of experience in the digital industry. Her passion lies in addressing core issues, untangling complex challenges, and actively involving users in the process to create solutions tailored to their needs.

She has had the privilege of working with a diverse range of companies across various sectors, including technology, banking/fin-tech, video games, retail, and e-commerce. Notable names in this list are global giants like Google, BBVA, Ubisoft, and, most recently, IKEA, where she has been part of the digital team for the past three years.

Throughout her career, Arantxa has led projects and managed teams, helping them adopt a user-centric mindset. She leverages problem-solving methods like Design Thinking to identify user pain points and turn these challenges into valuable business opportunities.