Meaningful UX research for configurable software
How to obtain useful user insights if your product offers different solutions and looks different for each user.
How to obtain useful user insights if your product offers different solutions and looks different for each user.
Summary
At Stibo Systems, we are developing complex and highly configurable systems. Building personas and using research insights to design and improve our solutions is not straight forward, because every user is confronted with a different version of the product.
Finding patterns and creating a scalable set of recommendations becomes one of the main challenges, apart from the usual resistance from stakeholders that might have information from different sources.
But also in such a complex scenario, UX research can help breaking the silos, adding value by making sense of the mess and align the work of the design team.
In this talk, Nathália will share the tools she have been using at Stibo Systems to help finding patterns of behaviour and tips about how to increase the influence of UX research’s value within product teams, when you are working with configurable products.
What you will learn