Play the games you want, with the people you want, anywhere you want

We live in a world where customers increasingly expect their experiences to move with them and be informed by their activity and opportunity for discovery across an array of devices and platforms.

Our opportunity is to deliver experiences which empower people to play the games they want, with the people they want, anywhere they want. Through our Xbox Everywhere initiative, we set out to deliver a coherent user experience by instilling confidence through predictable and self-explanatory experiences across the Xbox ecosystem. Some of the actions we took included focus on effective onboarding and personalization, establishing a centralized design system, cloud-enabled gaming across our products, and establishing principles for coherence and earned differences on individual endpoints based on input methods and platform conventions.