Metaphor made me do it: How cognitive framing can improve your designs and inspire user action

Because metaphors are so deeply ingrained in human cognition, they can be strategically used to influence decision-making.

Whether you’re aware of it or not, you use metaphors in your designs all the time. But are you using them in a way that improves the user experience, or hinders it? Are you making it easier for users to do your target actions, or putting up barriers?

We’ll review key research findings and uncover insights about how metaphorical framing can be used to improve your designs and inspire user action.