In AI we trust… or not?
How AI can be introduced to users in a trustworthy way
About this session
About this webinar
In this session Ewa (UX Designer) & Manú (UX Researcher) will talk us through a variety of case studies from AI powered products which have successfully built trust in their users. Based on their own experience building an AI search tool for seasoned experts in patent intelligence as the starting point.
Exploring 3 key elements for building user trust:
1. How to explain how your product works.
- Its not about how an AI makes a decision, it’s why
- Case study: Derwent Innovation’s AI search
2. How to ‘humanise’ your AI product to build trust.
- Human feedback for the users empowerment
- Human touch for increasing approachability
3. How to teach users to use the Al product correctly?
- Responding to actions
- Error messages
- Interactive onboarding
