Şeyda Ülgen

Tutor

2024

Şeyda Ülgen

Principal Product Designer

Zalando

Berlin

Leading personalization initiatives that tailor products to individual customer needs

ABOUT

Şeyda Ülgen

Şeyda Ülgen is a Principal Product Designer, leading personalization initiatives that tailor products to individual customer needs. With over a decade of experience, they've made significant contributions to global brands like IBM, Delivery Hero, and Zalando. They love giving back to the community by mentoring designers, speaking at events, and occasionally organizing them.

Passionate about generative AI and the opportunities it holds, Şeyda focuses on creating strategic products that drive impact for people, and organizations.

Speaker Sessions

Şeyda Ülgen

Zalando

Workshop

Aug 28, 2024

9:15 am

Workshop 6: Safeguards for using AI

How to prevent harmful scenarios in AI-powered products

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Andy Budd

Şeyda Ülgen

Zalando

Aishwarya Suresh

MedTronic

Stage 1

Aug 29, 2024

1:40 pm

Future of design (in a world of AI)

A Panel Discussion including Questions from the Audience

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Posts by

Şeyda Ülgen

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speaker Agenda

Speaker Sessions

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Design today, for the future - Understanding the invisible impact of what we are creating

Today, more than ever, design thinkers will need to keep focus on creating human-centred solutions which also serve our planet.

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UX metrics for sustainable digital innovation

Why awareness about the strategic importance of metrics are key attributes of a mature UX design team.

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Lessons from Cloud: UX guidelines for API design

5 simple API design guidelines (to get you started) and share best practices of working with back-end engineers.

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Play the games you want, with the people you want, anywhere you want

About a world where customers increasingly expect their experiences to move with them.

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Customer consent is “super annoying”! So how do we help our users to understand, why we need their data

Do we remember to be critical when designing new solutions and outcome?

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Misunderstandings about service design, or why we should think about the whole ecosystem

Reasons why it is important to focus on the whole service ecosystem, as this is the biggest value that service design can provide.

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Metaphor made me do it: How cognitive framing can improve your designs and inspire user action

Because metaphors are so deeply ingrained in human cognition, they can be strategically used to influence decision-making.

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Creating value with ethical design

Ethical Design is all about growing businesses, products, and services from a principle of fairness and fundamental respect.

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How to measure the value and efficiency of UX design improvements for new products?

UX design is a superpower that helps to reduce uncertainty in the new product development process.

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The Power of Post-its - and how to convince Management of the benefits of UX

The secret sauce for how to pick the best ideas and get the buy-in you need to accelerate innovation.

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Lean Discovery in Health Care - A tale of remote UX and Product Struggles

How we transitioned to a fully remote way of working, design sprints, user interviews, and delivering end-to-end Telehealth solutions

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Networking Program

EOT Meet the Speakers Reception (On-site & Networking Ticket holders only)

Take the opportunity to meet our speakers in person during this relaxed mingle session in the foyer

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Networking Program

Networking Dinner (On-site & Networking Ticket holders only)

Conclude a great day with an exclusive dinner in a cosy atmosphere.

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Networking Program

UX Nordic After Party (On-site & Networking Ticket holders only)

Are you sure you want to miss out on it ...?

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Networking Program

Lunch & Networking break (on-site only)

Take a break, mingle and meet other UX enthusiasts

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Digital Health Design with Discrimination in Mind

A talk on how better design can overcome health inequalities and improve the health outcomes of marginalised groups.

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Design for trust

Trust is not something you can demand from your users, it’s something that needs to be earned.

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Metaverse: The future of User Experience

How the Metaverse will affect the way we use the Internet and how companies can become active today.

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Code Worth Writing for a Future Worth Building

About moral and ethical implications of a designer's work and how we can guide our work to build a future focused on human flourishing

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A Box of Building Blocks: UX Design for a Configurable Product

Overcoming the challenges of designing for user-configurable software with UI that’s not set in stone.

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The competitive edge of seeing, perceiving and experiencing the world through the eyes of the user

How to collect, cultivate and curate rich, real, context sensitive insights and eye tracking data

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Opening by Jacob Bundsgaard, Mayor of Aarhus

and welcoming address by Luciano Lykkebo, Conference Director

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Ethical design in a digital world

And an example on how you can work with ethics in the design process with The Digital Ethics Compass.

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Networking Program

Morning Coffe Break

20 minutes

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Networking Program

Afternoon Coffe Break

20 minutes

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Networking Program

Check-in & Breakfast

Check-in and breakfast is between 08:00 and 09:00

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Choosing UX Metrics for Sustainable Innovation

The entire revenue (except for the ticket fees and transaction costs) will be donated to UNICEF and their effort to support Ukraine.

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Creating a user-friendly payment solution: how hard can it be?

A perspective on how to overcome challenges that most financial products are facing when it comes to defending usability and ensuring simplicity.

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How Designers can be the Catalyst for Change

What are the challenges of enterprise software design and how shifting to an employee experience mindset can change the game.

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Accessibility for designers in a hurry

DOs and DONTs when designing your amazing ideas

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Futuristic Data Driven UX & CX Strategy (IKIGAI)

An holistic perspective towards the future of customer experience and user experience that challenges traditional viewpoints of user centricity or customer centricity.

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Handling conflicting UX Goals

Hands-on examples and lessons learned from balancing brand awareness and online conversion on B&O’s global website

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Fixing Frustrating Design Patterns in 2023

In this talk, we’ll take a closer look at some frustrating design patterns and explore better alternatives

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Continuous UX Improvement – Small Details, Big Impact

Experience Salling Group Digital’s journey going from feature-driven to improvement-focused, along with concrete examples of tests and methods.

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Meaningful UX research for configurable software

How to obtain useful user insights if your product offers different solutions and looks different for each user.

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Generative AI for UX Writers and Designers

Understanding the impact of ChatGPT and other AI tools on UX writing

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Unlocking UI potential through Developer Collaboration

Strategies for organizing Figma files to facilitate efficient collaboration with developers

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Reframing UX in a Time of Uncertainty

Finding our creative voices amongst chaos and machines

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Effectively advocating for your team (The Art of the Roadshow)

How to explain the return on investment of design and to convince senior leadership

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Tools and Materials: AI in UX Practice

How to use AI today and how to prepare for what’s next

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How to kick-start UX evolution in big enterprise products

Experience and best practices that help to become more user-oriented

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Official Opening - Conference Day

by Jacob Bundsgaard, Mayor of Aarhus

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How to Hack Your Mind to Happiness and Success (Networking Evening Talk)

An inspirational night talk about how to use emotions to build quality relationships that will increase the happiness of you and your team, and help you evolve as a UX designer!

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Networking Program

Networking Evening

included in all on-site tickets

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Networking Program

Networking Reception

chill-out, have a glass, network

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Designing for a Better World

How you as a designer can contribute to positive change

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The Intersection and Impacts of AI on UX Testing

When Artificial Intelligence (AI) meets User Experience (UX) research

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Networking Program

Kick-off Party

starring the Coverboyz - the official UX Nordic Band

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Juggling the impossible demands of modern web design

An overview of the most important web requirements today

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Navigating ambiguity

A framework for tackling UX problems without precedent

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Networking Program

30 Minute Coffee Break

30 minute break

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Networking Program

60 Minute Lunch Break

buffet on balcony of the Congress Center

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Networking Program

30 Minute Coffee Break

time to relax

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Workshop 1: Outcome-driven UX Metrics

Measuring your users’ actual experience

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Workshop 2: How to Write UX Copy That Makes a Difference

For designers, writers and researchers: Use Behavioral Science and Localization Strategies to improve your writing

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Workshop 3: Smart Interface Design Patterns

The UX Designer Survival Kit

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Workshop 4: UX Sketching

from low-fi paper doodles to hi-fi AI prototypes.

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Workshop 6: Safeguards for using AI

How to prevent harmful scenarios in AI-powered products

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Workshop 5: Changing Commerce for the Better

How to assist users in making sustainable choices

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Design Your Work for Better Design Outcomes

The UX of UX: Organization Transformation and Personal Effectiveness

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Moving from Tactical to Strategic UX

Keynote Opening Session with Jared Spool

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Bridging the Divide

Improve your ability to influence senior stakeholders

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Improving E-commerce through the Power of UX

what matters when applying user experience work into online commerce

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Personalizing the Shopping Experience with AI & Machine Learning

How you boost customer engagement and conversion rates

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Amplify the role of design through design reviews

How to build a thriving Design Review Team

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Future of design (in a world of AI)

A Panel Discussion including Questions from the Audience

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Interactive Q&A with Jared Spool

Ask the Maker of Awesomeness your Question

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The Future for UX and Everything

Something Amazing, Terrifying and New is looming

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Building your portfolio and career in the UX design industry

Join us for a free spring webinar with Jan Mráz about how to build a compelling portfolio, optimize your CV and shape a personal brand identity.

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How to stay relevant as a UX Professional

Join and take part in this Virtual Discussion with Design Coach and Investor Andy Budd about the future expectations and demands to UX professionals.

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The Strategic Future of UX

Bringing UX into the Modern Enterprise

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Interactive Q&A Session with Irene Au

Ask your question and join a lively discussion

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Blending Worlds

How BMW M's Mixed Reality fuses physical and virtual realities

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In AI we trust… or not?

How to get your users to trust your AI powered product

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Designing for inclusion

About fundamental principles of inclusive design, accessibility standards and tools

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Systemizing design: A never ending story

How to successfully maintain and scale your design system

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Networking Program

UX Networking

Reflect upton the conference with fellow UXers and a glass of wine

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