Moving from Tactical to Strategic UX

Today, most UX practice is tactical. It reactively feeds the feature factory in a never-ending grind that comes close to burning out many practitioners, primarily because organizations don’t know how to best work with their UX team.

However, UX leaders everywhere are breaking through this tactical wall, finding ways to make their UX efforts more strategic. The result is a UX practice that has more influence on the organization and delivers better-designed products and services.

In this presentation, Jared will walk you through the transformation from tactical UX to strategic UX. You’ll be inspired to lead the transformation in your organization immediately.

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